Privacy

This Privacy Policy explains how we at Dugdale Merchants Ltd collects, uses, and protects your personal information when you visit our website www.dugdalemerchants.co.uk or interact with us in other ways (for example, by phone, email, or in store).

1. Who we are
   

   Dugdale Merchants Ltd is a family-owned builders’ merchant based at:
   

   Pendle Trading Estate, Clitheroe, BB7 4JY.

   We are the ‘data controller’ of your personal information for the purposes of UK data protection law.

2. Information we collect
   • Personal details: name, email address, phone number, billing and delivery addresses.
   • Account information: trade account details, order history, payment records.
   • Website usage data: IP address, browser type, device information, cookies and analytics data.
   • Communication data: enquiries you send us via forms, email, phone or social media.
   • Payment details: when you place an order online or in store (processed securely via third party payment providers — we do not store full card details).
3. How we use your information
   • Process and deliver your orders.
   • Manage your trade account and payments.
   • Respond to enquiries and provide customer support.
   • Send service messages (e.g. order confirmations, delivery updates).
   • Improve our website, services, and stock range.
   • Send marketing communications (only if you have consented).
   • Meet legal and regulatory obligations.
4. Legal bases for processing
   • Contract – to fulfil orders and manage accounts.
   • Consent – when you opt in to marketing.
   • Legal obligation – for tax, record-keeping, or regulatory compliance.
   • Legitimate interests – to improve our services and operate our business efficiently.
5. Sharing your information

   We only share your data when necessary:

   • Service providers – such as payment processors, delivery partners, IT and hosting providers.
   • Professional advisers – accountants, legal advisors, insurers.
   • Regulators or law enforcement – where required by law.

   We never sell your data to third parties.

6. Cookies

   Our website uses cookies to improve functionality and analyse traffic. You can manage or disable cookies in your browser settings. For more details, see our Cookie Policy.

7. Data retention

   We keep your personal data only as long as necessary:

   • Order and account records – up to 7 years (for tax/legal reasons).
   • Marketing data – until you unsubscribe or withdraw consent.
   • Website analytics – retained in line with provider policies (e.g. Google Analytics).
8. Your Rights

   Under UK data protection law, you have the right to:

   • Access the personal data we hold about you.
   • Request correction of inaccurate data.
   • Request deletion of your data (where applicable).
   • Restrict or object to processing.
   • Withdraw consent at any time (for marketing).
   • Data portability – request your data in a structured format.

   To exercise these rights, contact us at admin@dugdalemerchants.co.uk.

9. Security

   We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.

10. Contact Us

    If you have any questions about this Privacy Policy or how we handle your data, please contact us:

    Dugdale Merchants Ltd
    Pendle Trading Estate, Clitheroe
    Email: admin@dugdalemerchants.co.uk
    Phone: 01200 441597

    You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you are unhappy with how we handle your data: www.ico.org.uk.